The La Chérie system.
How the brand looks, sounds, and carries itself. This page is the working reference for partners, vendors, and press. When in doubt, choose restraint.
Foundations
Everything the brand does follows from a single idea.
Weddings that feel deeply personal, beautifully considered, and easy to trust.
Founder led
Every couple works directly with Lyndal Brumley. The relationship is the foundation of the planning, and it never gets handed off.
Quietly confident
The brand never shouts. Whitespace, fine rules, and considered detail carry the impression.
Personal over template
Details are chosen because they mean something to the couple. If it could belong to any wedding, it does not belong here.
Calm is the luxury
A steady presence from the first conversation to the last dance. Composure is the most premium thing we offer.
Logo system
Four marks, two background treatments. The script wordmark is the primary voice of the brand.
- Clear space: one mark-height on every side.
- Minimum width: 120px digital, 1.25″ print.
- Never recolor, stretch, outline, or add effects.
- Never place the light-background versions on photography without a scrim.
Color
Blush is the signature, and restraint is what keeps it premium. Neutrals do most of the work.
Porcelain Blush
#FCF8F8
Primary background
Ivory Veil
#F7F2F1
Warm section background
Stone Blush
#F0E6E5
Soft surface, form fields
Petal Blush
#E4C2C1
Signature accent, fine rules
Dusty Rose
#D3BABA
Secondary blush
Warm Greige
#CCC0C0
Quiet neutral
French Gray
#6A6666
Secondary text
Charcoal Ink
#433E3E
Primary text, grounding
Antique Gold
#B8A472
Specialty accent, sparing
Text pairings: Charcoal Ink on any light neutral. Porcelain on Charcoal. French Gray for secondary text on light backgrounds only, 16px and above. Blush tones are decorative and never carry body copy.
Typography
An editorial serif pairing. Cormorant Garamond speaks, Libre Bodoni explains, and the script signs.
Cormorant Garamond · display · never below 24px
Aa · Your wedding should feel like yours.
Libre Bodoni · body, subheads, captions
Aa · The planning starts with listening. Budget, vendors, and creative direction take shape around the couple, and the details follow from there.
Script · accents only, never body copy
with love, La Chérie
Hierarchy
Overline with petal rule
Display heading
Body copy at a comfortable measure, set with generous line height.
Caption and metadata
Section headers are set in all caps with wide tracking. Centered layouts are reserved for formal moments; everything else sits on an asymmetric grid.
Voice
Warm, refined, confident. The writing carries calm authority and never leans on wedding clichés.
| Never say | Say instead |
|---|---|
| Your dream wedding | A wedding that feels like yours |
| Your perfect day | A day you are fully present for |
| Timeless elegance | Details chosen because they mean something |
| Stress-free planning | A calm, steady hand on every detail |
| Your big day | The day itself |
| Full-service luxury experience | Personally led, beginning to end |
The one-line test: read it aloud. If it could appear on any planner’s website, rewrite it until it could only belong to La Chérie.
Photography
Photography is the brand's proof. It should feel like the day felt.
- Soft, natural light. Golden hour and overcast days are friends of the brand.
- Editorial candor. Real moments, honestly documented, with room to breathe.
- Warm neutral grading that lets blush tones stay quiet rather than sweet.
- Detail photographs treated with the same care as portraits.
Brand in use
The working parts of the website, rendered live from the same tokens this page documents.
Buttons
Overline
Levels of SupportCorners & rules
Rounded corners always: 8px standard, 12px for cards, 16px for feature imagery. Rules are fine, half a point to one point, usually in Petal Blush.
Motion
300ms transitions on a standard ease. Content reveals rise 12px as it fades in. Reduced-motion preferences are always respected.
Downloads
Approved logo files. For photography or press assets, write to hello@lacherieweddings.com.
