Privacy Policy

Information We Collect

Information You Provide

When you submit our inquiry form or otherwise contact us, we may collect:

• Your name and your partner's name
• Email address
• Phone number
• Wedding date
• Wedding venue
• Approximate budget range
• How you heard about La Chérie
• Any additional message or details you choose to share

Information Collected Automatically

When you visit the Site, we may automatically collect certain information, including:

• IP address and approximate geographic location
• Browser type and version
• Operating system
• Pages visited, time spent, and referring URLs
• Device type and screen resolution

This information is collected through cookies and similar technologies. Please see our Cookie Policy for more details.

How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and communicate with you about our services
• Provide, manage, and improve our wedding planning services
• Send follow-up correspondence related to your inquiry or upcoming event
• Analyze website usage to improve the Site's functionality and content
• Comply with legal obligations

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on our Site, analyze traffic, and understand how visitors interact with our pages. For detailed information about the cookies we use and how to manage your preferences, please review our Cookie Policy.

Google Analytics 4

The Site uses Google Analytics 4 (“GA4”), a web analytics service provided by Google LLC. GA4 uses cookies to collect information such as pages visited, time on page, approximate geographic location, device and browser characteristics, and how you arrived at the Site. We use this information in aggregate to understand how the Site is used and to improve it. IP addresses are not logged or stored by GA4. Google may process this data in the United States. You can opt out of GA4 by installing the Google Analytics opt-out browser add-on or by blocking cookies in your browser settings. Learn more in Google's Privacy Policy.

Third-Party Services

We may share your information with trusted third-party service providers who assist us in operating our website and conducting our business, including:

• Analytics providers (such as Google Analytics) to help us understand how visitors use the Site
• Payment processors (such as Stripe) to securely process payments when applicable
• Email and communication platforms to manage correspondence

These third parties are obligated to keep your information confidential and use it only for the purposes for which we disclose it to them.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Inquiry data is typically retained for up to two years following your last interaction with us. If you engage our services, we retain records related to your event for up to five years following its completion.

Your Rights

You have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information, subject to applicable law
• Opt out of marketing communications at any time
• Withdraw consent for data processing where consent is the legal basis

To exercise any of these rights, please contact us at hello@lacherieweddings.com.

Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, use, alteration, or disclosure. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Children's Privacy

Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us so we can promptly remove that information.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make changes, we will update the “Last updated” date at the top of this page. We encourage you to review this Policy periodically.

Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:

La Chérie Weddings & Events
Germantown, Tennessee
hello@lacherieweddings.com